Fort

A digital clinic focused on building stronger relationships between parents and children, Fort was created to counter what the American Academy of Pediatrics has declared as a National State of Emergency in children’s mental health. The all-in-one digital clinic connects families, resources and experts to give kids the best chance of taking on their biggest challenges.

We crafted a brand and communication system that thoughtfully engages parents while easily relating to children and young people. The identity seeks to personify the journey that families undertake together to get to better mental health outcomes – tapping a warm, nostalgic feel inspired by the name itself, and balancing it with a flexible, language-driven system that lets the brand communicate across many levels and age groups. The result is an organization that looks and feels like what is actually is – an approachable, trustworthy and eminently helpful partner committed to helping families through difficult times.

Learn more about their mission here.